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SOMETIMES THE WINNER LOSES

Updated: Jun 8

The merger of Nine and Fairfax has one prize - Domain.  Along with Stan (to a lesser degree), it is the only Fairfax asset that:

1. Has unique content 2. Doesn't rely on Facebook or Google to drive most, if not all, its online traffic

Sadly, journalism is the collateral damage.

The next battleground is in Sport.

Some initial thoughts on the deal...


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